As BLVD continues its official rollout this week, sharing publicly what it has been working on in in the NIL space for USC athletes, it posted a series of videos on Twitter on Wednesday showing Trojans wide receiver Jordan Addison and defensive lineman Tuli Tuipulotu receiving new Mercedes-Benz S500s to drive this season.
The cars come as part of an endorsement deal with Fletcher Jones Automotive Group.
As part of BLVD's news release, it says it will "develop new content series and hold exclusive events and experiences for both BLVD members and the Fletcher Jones family of customers" and that more athletes will receive vehicles in the future.
Watch the videos here:
Big shoutout to our newest partner 🤝 @FJMercedes
— BLVD (@blvd_hq) August 31, 2022
𝐓𝐡𝐞 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐋𝐮𝐱𝐮𝐫𝐲 𝐂𝐚𝐫 𝐨𝐟 #𝐁𝐋𝐕𝐃 😎 pic.twitter.com/vKhipt1pQV
New ride 🚗 @TuipulotuTuli @Espn_Jordan
— BLVD (@blvd_hq) August 31, 2022
🤝 @FJMercedes #BLVD pic.twitter.com/VpJpKgNx1Z
Very appreciative of @FJMercedes and team for allowing @TuipulotuTuli and @Espn_Jordan to drive in style this season with ✌️ brand new 2022 Mercedes-Benz S500s 🗣 #BLVD pic.twitter.com/4av0YdD0Wq
— BLVD (@blvd_hq) August 31, 2022
Other videos posted this week have shown USC's offensive and defensive linemen getting paid to attend the first annual 'Big Man Luncheon,' and quarterback Caleb Williams was featured in a video talking about his video game preferences.
In addition to pursuing endorsement deals like the Fletcher Jones partnership, BLVD is also able to compensate USC student-athletes sheerly for promoting BLVD, which is where its membership donation platform comes into play.
BLVD announced that more than 90 football players have opted into BLVD representation and are set to earn money this fall, with more than seven figures worth of contracts to be paid out over the next four months and more than a third of that going to offensive and defensive linemen.
Had a great time connecting with Trojan Alumni! #BLVDathlete https://t.co/MdeksLo9wS
— Colin Mobley (@selfmadecee_) August 30, 2022
Go check it out! Syd and I get after it!! https://t.co/qZJTKK9dkZ
— Caleb Williams (@CALEBcsw) August 30, 2022
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