USC made a power move Thursday, announcing a partnership with creative agency J1S to launch BLVD Studios, is billed as "an innovative in-house creative lab [that] will provide resources, education, and strategy to help student-athletes build, promote, and leverage their brands and maximize their market value."

With college athletes set to soon be able to profit off their Name, Image and Likeness, maximizing individual brand value will become a key factor in recruiting pitches, and the Trojans are getting out in front of it by showing current and future recruits how it plans to promote its players and help build their marketability.

**Read our full story on the BLVD Studios announcement here**

So we caught up with a handful of USC's 2021 commits to get their reactions to the roll-out video (watch below) and what the news means for them moving forward.

“I think it’s great, honestly. I give a ton of credit to Coach Helton and the staff for being ahead of the curve on this, and I think it adds a ton of value to playing football at USC."

“I think it's big for sure. To have something like this set up where BLVD Bound is working on the players behalf to promote the player's Name, Image and Likeness, in LA is huge. I love that the USC coaching staff has embraced NIL, and Coach Helton actually spear-heading this campaign as a head coach is big time.”

“I just think it’s great that USC is really using all of its resources at their disposal to make the school as attractive as possible. It's one of the reasons I chose USC."

"It's awesome. I think it's cool that guys get to just do stuff with their own name. I think that's a pretty cool thing that they got to add to college football, especially to USC. I really had no idea [the announcement] was coming until late last night. Miller texted me about it that we were going to try to get it out there on social media, so I thought that was really cool. It was awesome, the production was crazy."

"It’s a great way to capitalize on the name image and likeness component of college football. I think it’s really gonna change college football forever!"

Meanwhile, current and former Trojans also shared their reactions Thursday.